Most TVs are shared. Most recommendation systems pretend they are not, and end up mixing everyone’s taste into one confused row.

A profile for everyone at home

Each person at home can have their own profile, with their own preferences, collections and history. Switching who is watching is quick and obvious from the remote.

Watching together

When more than one person is watching, you choose who is on the sofa. Orb then looks for common ground among the preferences each person has agreed to use, and respects firm exclusions from everyone.

Private stays private

Private conversations and personal explanations stay with the person they belong to unless that person chooses to share them. A shared evening does not expose anyone’s chat history.

• Your collections stay yours.

• A group choice does not change anyone’s profile.

Why it matters

Clear profiles mean better suggestions for each person and fewer awkward moments on a shared screen.